At the heart of each book, and the center of each trial, there is a story that must be told, and told well. Publishing and litigation exist under pressure and are driven by the loud, constant ticking of a clock.
There is a fundamental misconception about what both editors and jury consultants do for their clients. For example, an outsider to the field may think that a jury consultant selects juries for high-profile cases, and that an editor corrects manuscripts and pulls the work out of the writer. Surprisingly, these two things happen, but they are not always the core functions or roles. What an editor does for a writer has little to do with punctuation (see Didion below), and what a jury consultant does for a case has less to do with the letter of the law and everything to do with identifying and evaluating the social and psychological factors surrounding the trial.
Jury consultants focus on the cultural perception of the law or procedural justice. Their journey begins months before the trial, starting with questions: What social factors will influence the case? What are the filters by which jurors will see and hear the attorney's arguments? Are the attorney's arguments credible? Does this case warrant the expense of hiring a jury consultant? Will the story hold up to a group of twelve? Why? Why not?
Is this beginning to sound like an editor's job to you?
A good editor can recognize something magical even when it is scrambled and raw, not yet fully defined on the page. They appreciate the energy in the writer's words. They can identify the force within the writer that cannot be extinguished (even when the writer is faced with the daunting task of countless weeks or years of what will seem like an endless cycle of revisions, rejections, revisions...).
Author Joan Didion, when writing about her long-time editor, Henry Robbins, explains what he did for her work (AFTER HENRY, Vintage, 1992, page 20). "What editors do for writers is mysterious, and does not, contrary to popular belief, have much to do with titles and sentences and 'changes'," Didion explains that the relationship is subtle and profound, both elusive and radical, at times somewhat paternal. In the end, she explains that Henry Robbins "was the person who gave the writer the idea of himself that enabled the writer to sit down alone and do it."
What does the above have to do with editors and jury consultants?
Jury consultants and editors work with people who either write about, or fight for, things that matter-things that matter to them and things that ought to matter to all of us.
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